We would like to extend our thanks for your interest in obtaining an endorsement from the American Lifeguard Association (ALA) and for supporting our water safety programs and environmental efforts. These initiatives work toward making our beaches and waterways cleaner and safer for future generations.
The American Lifeguard and Safety Training™ is a trademark associated with the health and safety courses of the American Lifeguard Association®. For over 30 years, the ALA has offered lifeguard training programs, certifying over 250,000 individuals worldwide. The U.S. Department of Labor recognizes our lifeguard programs as equivalent to those provided by the American Red Cross.
We take pride in our excellent reputation, frequently appearing in national news to provide expert opinions on water safety. Over the years, we have received support from major corporate sponsors like Kmart, TYR, Nike, Oakley, Coppertone, VDL, LG, and Verizon. Additionally, we have collaborated with national agencies such as the American Chemistry Council and the U.S. Consumer Product Safety Commission to enhance safety in aquatic environments.
As part of our endorsement process, there is an initial reassessment fee of $1,000 for reviewing the product or service seeking endorsement. If your product or service is accepted, an annual endorsement fee will apply, with the fee varying depending on the nature of the product or service.
ALA Endorsements for Water Safety Products
Our endorsements extend beyond services and training programs to include any water safety product, such as sunscreens, flotation devices, rescue equipment, and other products related to swimming activities. These endorsements ensure that the products used by lifeguards and swimmers meet the highest standards of effectiveness and safety.
ALA endorses sunscreens designed to protect lifeguards and swimmers from harmful UV rays during prolonged sun exposure. Likewise, flotation devices, rescue gear, and other water safety products must be reliable and effective in emergencies to ensure successful rescues. ALA-endorsed products are trusted by aquatic professionals for meeting rigorous safety standards and supporting lifeguard efforts to maintain safe swimming environments.
A Commitment to Environmental Responsibility
The ALA is deeply committed to raising public awareness of both governmental and personal responsibility in aquatic environmental issues. Our goal is to protect the world we live in, preserving the health of our beaches and waterways for future generations. We have worked on environmental initiatives such as the “H2O Think Blue Too” movement, in partnership with Jean-Michel Cousteau, son of famed ocean explorer Jacques Cousteau, and founder of the Ocean Futures Society. Through these efforts, we have contributed to improving aquatic environments worldwide.
Media and Public Service
In addition to product endorsements, the ALA plays an active role in promoting public safety through service announcements and interviews with national news outlets. Our viewpoints on water safety have been aired across major networks such as NBC, ABC, CBS, and FOX. From interviews on shows like “NBC Today Show” and “Good Morning America” to educational features in magazines and newspapers, we strive to spread awareness about water safety and the importance of lifeguard training. For example, you can view our endorsement of beach umbrella safety in a Good Morning America segment linked here: [Beach umbrella safety warning].
Enhancing Your Brand with ALA’s Endorsement
An endorsement from the ALA enhances the credibility and visibility of your product or service. As an organization that has trained and certified hundreds of thousands of lifeguards, our endorsement is a seal of trust that customers recognize and value. We are confident that an ALA endorsement will enhance your product’s market presence and contribute to your company’s overall image and reputation.
If you are interested in having your product or service endorsed by the American Lifeguard Association, please email us at alalifeguard@aol.com to begin the review process.
Endorsement Review Process
Endorsements are granted only after a comprehensive review of the product or service. This review ensures that all items meet the high safety and performance standards established by the American Lifeguard Association. The agreement process includes detailed assessments of product reliability, safety, and usability in aquatic environments.
For further information, we have included a blank endorsement agreement for your review, which outlines the terms and conditions of the endorsement. A summary of the agreement is as follows:
American Lifeguard Association Endorsement Agreement
Definitions:
General Considerations:
Endorsements by Organizations: Endorsements by expert organizations are highly valued for their collective experience and unbiased judgment. Our review process ensures that any endorsed product reflects the high standards upheld by the ALA, and the endorsement is based on comprehensive testing and evaluation.
This endorsement process helps us guarantee that the products we endorse not only meet our rigorous standards but also enhance the safety and reliability of lifeguarding and water safety efforts across the country.
If you have any questions or wish to proceed with the endorsement review process, please contact us.
Thank you once again for your interest in partnering with the American Lifeguard Association. We look forward to working with you to help promote water safety and environmental sustainability for generations to come.